Top 5 tips for Driving Schools on Facebook

Top 5 tips for Driving Schools on Facebook

11th December 2017

Get more business for your Driving School from Facebook - I’ve noticed that when you get emails from marketing companies all about “How to promote your business on Facebook” and that they can do this for you for a price, they’re mainly aimed at generic businesses and not a typical local business like yours, a driving school.

For some of us, running a business does mean spending a little time on reaching out and getting business and this can be time consuming. It can also be a minefield if you’ve never tried attracting local customers before, or maybe you have but it didn’t work too well, especially using social media.

In this Blog I’m going to give you some tips on how to market your driving school on Facebook and the best part about this is that it’s free and I don’t even mind if you share this information with other people in any of the ADI Facebook groups you’re in. I want to help you grow your business and I’m going to tell you exactly how by using Facebook. Of course, there are other ways of reaching out to your local customers, but I will talk about that in another Blog, for now, I’ll just show you how to do it by using Facebook.

1. Getting some “Likes” on your page.

To have engagement on your page you first must have an audience and the first way you probably went about this was to ask around to your family and friends and even pupils and just asked them to Like your page. That’s great, nothing wrong with this. Also asking them to share your page is great too.

What is not so great is asking other driving instructors to Like you page – They’re never going to engage with you anyway. If your fan base just consists of friends, family and other ADI’s then believe it or not, having too many non-engaging fans could hurt your page in the long run. As I tell many ADI’s, other ADI’s are not your target market, well, unless you want to expand your school and take on franchisee’s or you have a product to sell to them.

So, if you’re a regular ADI an only offering driving lessons in your local area then it’s probably safe to say that your target market lives within a 15 mile radius of you so when it comes to marketing yourself, there’s no value in marketing to anyone outside of your local geographical area.

I’m going to write a separate Blog shortly all about “How to get more Likes”, for now, this article is just giving you a brief overview and some things to think about – Just wetting your appetite!


2. Engagement

Your primary goal when posting on your Facebook business page is engagement. You want to be catching the eye and attention of your customers and getting them to engage with you. If you fail to do this then your page will probably be a flop.

There’s lots of things you could do to make your posts engaging. For example, run a Like & Share campaign that has a prize. Something like giving away a £25 Amazon voucher. Ok, this means that you’ve got to make a small investment of £25 or however much you want to give away but just look at it as an investment into your business.

Here’s how it works – You get a nice snazzy picture of an Amazon voucher, post it on your wall with a paragraph of the rules. The rules are that in order to win a £25 Amazon voucher for FREE all you have to do is Like the page and then Like and Share this post. One lucky winner will be chosen on the 24th December.

So, people who have already Liked your page could now potentially Like and Share your post, this will then go onto their wall, so their friends can now see this and everyone loves a freebie, they’ll see the rules, visit your page and then Like it – This post could now spread and spread and hopefully the number of likes you get should grow and the other part about it is that you’re now generating an audience to engage with.

Also, you could visit your local Facebook groups and share this post to them.

Engage, Engage and Engage – I can’t stress how important this is. I will be writing a Blog which specifically deals with how to engage with your audience. I’ll put a post out when I’m ready to release it but for now, if you could just like this Blog, you should then receive notification when I publish it in a week or so’s time. Like I said, please feel free to also Share this on any ADI Facebook groups.

My Blog on this next time will cover engagement tips such as how to run a competition, how to interact with users by linking to interesting articles, how to write interesting posts, how to get users interacting with your website and drive traffic to it – Plus, a whole host of other good stuff for your Facebook page.

3. Boosting your Post’s

I’m a huge fan of boosting post’s and here’s the reason why: 

  • It’s simple
  • It generally always gets results
  • It’s fairly cheap and gets results, much more that Google Ad Words for example.

By boosting a post, you get to choose your budget, you get to choose your geographical area and you also get to choose an age range. The benefit of this is that you can now market yourself to a more target audience.

Just keep an eye out for my Blogs – Or, alternatively just hit the Like button below.

4. Make it easy for people to contact you

Ensure that you have messaging “turned on”. Sounds obvious doesn’t it but it is important. The amount of times people have asked me for prices for my services through this option and I’ve managed to close a deal right there and then.

Again, another obvious one is to make sure your phone number is visible. Sometimes, it’s a good idea to put your phone number in some of your posts too. I wouldn’t worry too much about your email address as people want to message you right there and then so having the message button on your page is a must.

5. Frequency

How often you post is important to Facebook. It loves regular posts. Be careful though, it’s no good just posting for the sake of posting, remember to try and keep your audience engaged. I’ve got a whole article on this for you coming soon just to give you an idea, I would make a posting schedule.

For example, I would put a post out on a Monday, Wednesday and Friday and try to stick to this type of schedule.

Well, that’s all for now but it should be enough to get you thinking.

In my next Blog, I’m going to be giving you all the secrets on how to get more Likes for you page coupled with ways to capture and engage with your audience. Thanks for taking the time to read my Blog and I’d really appreciate it if you would like and share this post.

If you have any questions about marketing your driving school then feel free to get in touch with me and I’ll do my very best to help you where I can.

Warm regards
Shaun Harrington-Lunt